Johnsons Baby Powder c. 1950s
"The Most Male Look on the Beach"
(detail from a 1961 print ad for McGregor)
Well, ehm… Yippeeeh.
Yes, let’s go out in public where people will see us wearing these nifty threads. I see nothing wrong with that idea.
Colored toilet paper was introduced in the 1950s, and remained popular until the 1970s. Homeowners loved coordinating everything in their bathroom, and could buy colors like pink, blue, lavender, yellow, beige, green, and even black.
Sales began to decline as doctors pointed out that the dyes could cause skin sensitivities, and ecologists said that the dye could be harmful to the environment. Scott still produced beige, tan and pink until 2004. But never fear! Renova is a company that creates highly pigmented toilet paper, including black and fuchsia. It assures that it is “colorfast for its intended use,” and is “dermatologically and gynecologically tested.”